What is Importance and need of marketing in software development?

I am an M.B.A. Doing project on Product development processes in IT industry - Marketing View. I am loo king for the importance of marketing in software development process. Data and real facts will enrich my project. This question includes how marketing helps to develop successful product with lowest risk?

What is Importance and need of marketing in software development?
Marketing is a two-sided venture.


One, it tells you what the desired end-users are specifically looking for in the application. Benefits, connectivity, ease-of use, support aspects, reports, etc.





The final stage of marketing is presenting the finished product to the public. It's a never-ending process too because after you've started selling and promoting it, you have to continue developing and improving it. You do that by communicating with both current and potential customers and utilizing the steps itemized above.
Reply:My pleasure, Nihal.


Good luck in your ventures.


J.D. Report It

Reply:To sell the product is why there is marketing!!!!!
Reply:Besides an MCA you should have a Management Degree or Diploma in IT.
Reply:Key to a successfull software product is quality. Letting the public know about what your are developing and enticing them to perform those beta testing (wherein they also provide you with needed inputs to improve your product) really helps a lot. It also provides a sense of ownership (helps establish a user base) from the public. Microsoft is a soso software company but it is a great marketing firm. That's the key to their success!